February 26, 2020: Crucial Donors: How Major Individual Givers Can Best Support Nonprofits at Philanthropy Massachusetts

Individual donors are the largest source of philanthropic support for nonprofits, and as giving among small- and medium-gift donors declines, major donors are becoming even more important. To be most helpful to nonprofits, major donors should consider what these organizations and their leaders most need. In this program, we’ll share nonprofit leaders’ perspectives on what they most need from major donors in terms of relationships, understanding, and types of support. To frame the conversation, Ellie Buteau, vice president, research at the Center for Effective Philanthropy (CEP) will share findings from CEP’s latest research report, Crucial Donors: How Major Individual Givers Can Best Support Nonprofits. We will also hear from an individual giver and wealth management advisor about how they approach nonprofit giving and their reactions to the research findings. By learning and providing what nonprofits most need, major donors can have an even greater impact on the issues they seek to affect. Don’t miss this chance to learn how major donors can best support nonprofits.

What will you learn?

• Why relationships between major donors and nonprofit leaders matter
• Where nonprofit leaders say major donors have an understanding gap
• What kinds of support nonprofits most need