Malcolm Macleod

Moving Foundation Communications Past Raising Awareness

Jun 14, 2018 | Guest Author Guest Author

I recently enjoyed a keynote speech by Ann Christiano and subsequently read a piece co-authored by her and Annie Neimand in the Stanford Social Innovation Review last year titled, “Stop Raising Awareness Already.” In it, the authors suggest...

Is Anybody Listening? One Funder’s Foray into Social Media

Oct 19, 2017 | Guest Author Developing Strategy, Guest Author Guest Author

At the Johnson Scholarship Foundation, where I serve as president, we decided to get into the social media business three years ago. Prior to that, the foundation’s only communication interest was transparency. We maintained a website and published an annual report....

Malcolm Macleod

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Moving Foundation Communications Past Raising Awareness

Is Anybody Listening? One Funder’s Foray into Social Media